End the HOURS you spend writing for your business 
 
Describe the big benefits
 
The opportunity and transformation
It takes hours and hours and hours to write great sales copy. Now, as you are about to discover, you can work with me in two ways. You can hire me to write your business messages for you or you can hire me to mentor you while you continue to write most of your business copy.
 
Show authority (especially results)
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Raise and Answer Objections
and
 
Proof and testimonials
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Foreshadowurgency
 
Make your crushing offer: Cover the benefits and features.
-  Who is the product for?
- What does it do?
- What are all the ways your product will transform your prospect’s life for the better?
- What makes it different from other products in the market?
- How does it work?
- Who made or discovered it?
- What are some interesting facts about it (stats, scientific proof, unique characteristics)?
- Why was it created in the first place?
- What are the deliverables? 
 How and when do they get it?
Bonuses:
Add bonuses and describe any scarcity with bonuses (launch bonuses, fast-mover bonuses for first 5 buyers, etc.).
 
Price reveal
Price comparison/justification
 Payment methods
 Payment plan details (if offered)
 
Here’s what to do now: Describe the process to actually buy from you.
 
Urgency: Scarcity–why should they act NOW! (3 big ones: product coming off market (this is most important), price going up or bonuses going away)
- Quantity limit (100 seats available)
- Physical limit (100 copies available)
- Workload limit (20 clients at a time)
- Fast action bonus (1st 10 customers get....)
- Viewing limit (only see special offer page once)
- Schedule limit (class starts at 8pm)
- Deadline (registration closes at midnight)
 
Call to action/close:
For your Buy Button, test button text options like “addtocart”,
“join now”, etc.
Register Now, Spots Limited