Big Benefit: How your life is going to change

Problem and main benefit of solution

End the HOURS you spend writing for your business 

 

Describe the big benefits

 

The opportunity and transformation

It takes hours and hours and hours to write great sales copy. Now, as you are about to discover, you can work with me in two ways. You can hire me to write your business messages for you or you can hire me to mentor you while you continue to write most of your business copy.

 

Show authority (especially results)

sjdfljds 

 

Raise and Answer Objections

and

 

Proof and testimonials

m

Foreshadowurgency

 

Make your crushing offer: Cover the benefits and features.

  1.  Who is the product for?
  2. What does it do?
  3. What are all the ways your product will transform your prospect’s life for the better?
  4. What makes it different from other products in the market?
  5. How does it work?
  6. Who made or discovered it?
  7. What are some interesting facts about it (stats, scientific proof, unique characteristics)?
  8. Why was it created in the first place?
  9. What are the deliverables?
     How and when do they get it? 

Bonuses:

Add bonuses and describe any scarcity with bonuses (launch bonuses, fast-mover bonuses for first 5 buyers, etc.).

 

Price reveal

Price comparison/justification
Payment methods
Payment plan details (if offered)

 

Here’s what to do now: Describe the process to actually buy from you.

 

Urgency: Scarcity–why should they act NOW! (3 big ones: product coming off market (this is most important), price going up or bonuses going away)

  • Quantity limit (100 seats available)
  • Physical limit (100 copies available)
  • Workload limit (20 clients at a time)
  • Fast action bonus (1st 10 customers get....)
  • Viewing limit (only see special offer page once)
  • Schedule limit (class starts at 8pm)
  • Deadline (registration closes at midnight)

 

Call to action/close:

For your Buy Button, test button text options like “addtocart”,

“join now”, etc.

Register Now, Spots Limited

CTA

Risk reversal:

Guarantee–30-day, 60-day, 90-day

 

Surprise bonus

 

Re-close

(second call to action) with scarcity

 

P.S. (Optional)

with social proof: Testimonials, blog comments, number of people who bought, etc.

 

Final call to action

CALL TO ACTION
Close

50% Complete

Two Step

Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua.