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"Get in Shape Fast and Easy: without gym lines, sweaty lockers, or people gawking at your out-of-shape bod"‚Äč A sample sales letter. Please enjoy!

Aug 31, 2019

Get in Shape Fast and Easy: without gym lines, sweaty lockers, or people gawking at your out-of-shape bod (this "sample" sales letter first published on LinkedIn)

Nearly nothing is worse than hitting the gym when you’ve let yourself slip and become a little overweight and out of shape. You feel embarrass sad, humiliated, like you don’t belong.

But you are there to get back control and into shape. Only, the fat shaming doesn’t stop, and the sly glances and snide remarks echo long after the snickering has died down.

What’s worse is that for most of us, it’s not our fault. We are raised to eat junk food, work hard but not work out, and it’s hard to stay motivated. But we love the idea of being fit. We love sports, especially basketball. We love the idea that we can get back to that pre-flabby state we used to enjoy.

That’s why FitR, Inc. has created Basketball Yoga Blast! This unique, proven combination of basketball drills and yoga moves gives you a lean, flexible, heart-healthy and super-fit body.

With this exciting DVD program, Basketball Yoga Blast is easy to follow. You can do it at home, it gives you a GREAT workout in less than 30 minutes a day, and it’s fun! You can even do it with others!

But, hey. You’re not Kevin Love, Andre Iguodala, or Breanna Stewart (aka Stewie).

This system won’t turn you into an NBA star athlete, you’re not going to lose 50 pounds in a month, and you won’t find yourself signing contracts with Wheaties in the next year.

What you do get, though, is the complete system for turning soft, extra padding into rock hard muscle — quickly and easily.

What you do get is a ton of support to get you in the best shape you can get in — and have fun doing it.

What you do get is the same workout that Kevin, Andre, Stewie, and many other athletes use to sculp their bodies into massive works of art (seriously, have you ever really noticed Andre’s arms? Yum...).

And that workout is Yoga added to their regular basketball practice.

Basketball Yoga Blast DVD Program

Here’s exactly what you’re getting. First of all, this isn’t like any exercise system you’ve ever tried. There are no empty promises, no bull. It’s just a simple and fun workout. And it’s easy to stay motivated!

But it’s so much more!

It’s about more than just getting healthy and good looking. It’s even more than just about getting better at basketball. Check out what single dad Todd says about his new Basketball Yoga Blast System:

“Being a single dad, I need to keep my energy level up to keep up with my 6 and 8 year old sons. It’s not easy, I can tell you. I’ve found that your program helps me to maintain the fitness and stamina levels I need to manage work, kids, and home. Even though I can’t wait to pick up my sons from school, I’ve already put in a full day’s work. I’m an associate at a busy law firm. To keep my take-home work to a manageable amount, if I’m not with a client, I usually work right through lunch. By the time I get home, the boys are ready to have some fun with their dad! And I made a promise to myself that I would never let my work interfere with those few hours between the time we get home and the time they go to bed. For all of us, the best time of the day is when we’re all together — and Basketball Yoga Blast makes it fun for all of us to play basketball and stay healthy. After they go to bed, I can put in another 3 hours on my computer. I feel a definite difference when I’m consistent about following your program. My kids love it too. It’s all good.” — T. Young


“As Head Coach of Amateur Basketball Clubs of America, I work with many players who have day jobs and busy lives, but also want to pursue their passion for the game of basketball. I do everything possible to help each club member achieve his or her ‘personal best.’ People who stay involved in athletics are usually better disciplined, better focused and healthier overall. I use my training as a coach and mentor to help them apply their athletic skills to achieving their personal weight and fitness goals. I believe that a daily workout routine is the most helpful is staying slim and agile. After trying Basketball Yoga Blast with my teams, the results have been amazing!” — J. Cunningham

As you can see, this system is for anyone who wants to get healthy, give 100%, and feel more connected to loved ones.

What’s included:

Like I said, there’s more to this system than just getting ripped. Here’s a fraction of what you’re getting:

According to the U.S. Department of Health and Human Services, National Institutes of Health’s National Center for Complementary and Integrative Health, yoga is an extremely effective workout. It helps with:

  • You need to be young to practice Yoga, right? Wrong. Yoga is practiced by people of all ages.
  • Say goodbye to excess weight. See a faster way to lose weight, since yoga can help with that!
  • How to eliminate stress. Yoga is known to reduce cortisol levels, thus reducing stress.
  • The truth about low-back pain and neck pain. You don’t have to live with this pain. Yoga can help.
  • Speaking of relief, say goodbye to symptoms related to menopause, anxiety and even depression and chronic diseases!
  • Are you ready for a clear mind? Yoga is known to support emotional health.
  • But you need to go on a diet to really get healthy, right? Wrong! Practicing yoga actually promotes healthy eating. So, instead of trying to diet, you find yourself naturally drawn to healthier eating, and you never miss the “bad stuff.”
  • Buh-bye insomnia! Yes, yoga also helps you get a better night’s sleep!

The Harvard Health Publishing from the Harvard Medical School touts yoga for

  • “Better overall fitness”
  • “Sustained self-regulation”
  • “Greater mind-body awareness”

All this is why basketball athletes everywhere are including yoga into their routines. even has articles giving top yoga poses for basketball players, such as the Hero’s Pose and Plank Wrist Opener.

Mix this with basketball, which is the safest and best workout for most people, according to Pete Egoscue. Egoscue is the author of “Pain Free” and creator of the Egoscue Method. He also happens to be the man credited with keeping Jack Nicklaus in the game for 15 years and 10 Champions Tour Victories after several doctors told the pro golfer he would probably never golf successfully again due to his debilitating back pain.

But don’t just take their word for it. Basketball is shown by Victoria State Government’s Better Health Channel and the UK’s Sports & Safety Surfaces, to have benefits that include:

  • How to Dribble even if you’ve never played basketball. We all imagine weaving the ball between our legs and driving a ball down the court. This system gives you these basic skills. Plus, you’ll enhance your hand-eye coordination in the meantime.
  • How to improve endurance and balance even if you’re totally out of shape. The bursts of stop and go running and the ball handling all lend itself to building endurance and improved balance.
  • Where to find muscles? The combination of yoga and basketball builds and sculpts muscle, all the while burning excess calories and melting fat.
  • You need to be good to play, right? Wrong! As you use this system and improve, even incrementally, you will find your renewed confidence.
  • Say goodbye to that broken hip! Playing basketball is shown to build bones and improve bone health. So even as we age, bone breaks can be less likely.
  • Anyone want a heart healthy, fun sport? Basketball promotes cardiovascular health.
  • Memory slipping away occasionally? Shooting takes concentration, so building concentration helps to keep your brain active.
  • Want to make friends? Playing on a team builds friendships and a sense of belonging. This program gives you the skills it takes to join a team if you feel like it. And if you don’t…
  • Basketball is also a blast to play alone!

Yes, there’s a lot included, and it gets better because you’re also getting…


You are getting your basketball signed by Kevin, Andre, and Stewie! No kidding! So, the next time you hit the court with your buddies, you can bring along your signed basketball and impress all your friends! Or your date…

Here’s what to do next…

Here’s exactly what you get. You’re getting 6 DVDs with different workouts, from beginner to advanced, each containing a body sculpting, fat burning, transformational workout that will help you craft the lean, muscular body you really want and deserve. Value of $120.

You get the Instruction Guide on how to use the DVDs worth $10, healthy mind and body tips related to basketball drills and yoga worth $19, your signed NBA-quality basketball (the ball alone is worth $169, the signatures...priceless!), high-quality yoga mat with handy carrying case priced at $37, all to support your every effort for nailing down great basketball and yoga form, at home or on the go. All this so that you can have fun and stay motivated, turning “working out” into a game you can take anywhere and play with anyone. Total value $355!

Here’s what will happen when you buy: When you click the link to buy, you’ll be sent over to our easy-to-fill-out form. The system is not $355, but only $197, and our shipping charges barely cover the cost of sending your system, at $14 in the U.S. and $26 abroad. Once payment has been received, it will take only 3 weeks to receive your kit. But don’t fret! You can immediately download a preview workout and BONUS recipe book with 50 delicious recipes worth and additional $29 for easy to make, high nutrition meals and snacks! Just watch for your confirmation email and follow the instructions to download.

Here’s what to do next. Click the button below, fill out the order form, and we will immediately ship your entire package to you. It will contain everything you need to get started.

But will it work for me?

Look, we all know that staying healthy is a lifestyle. Will this work for you? Only if you love basketball! Only if you are ready to try yoga, which is proven to sculpt muscle in a safe, effective way. Only if you give it a try! It’s well known that people tend to stick to something they enjoy and when they see results. If you love picking up basketball tips, if you love watching your muscles shape up, and you love to feel them getting harder, then yes, this will work for you.

Why Order Now?

Oh, and one more thing. When you are one of the first 100 people who order today, you’re also getting a complete Nike Wardrobe worth $500! Yes, Nike has partnered with us to give you 3 complete workout outfits from their new Yoga-inspired line of workout gear for men and women. So, you have no excuses to slack off; no, “But my shorts are in the dirty laundry…” Because at the end of the day, we know, as does Nike, that this is your time.

This is your time to… Just do it!

Our Guarantee

Here’s the most important thing you need to know. We are so confident that you will love this system and that it will work to help you achieve your fitness goals, that we are willing to stake our claim on it.

We offer a 365-Day, 100% GUARANTEE that if you don’t absolutely LOVE your new Basketball Yoga Blast, created by FitR, Inc., you can call us for a free return shipping label and return it for a FULL refund. No questions asked. No hassle. And you get to keep the signed basketball and Nike wardrobe (total value for these bonuses: $569 that you get to keep!). How’s that for fair?

Claim Yours Today

This is truly a limited offer so claim your Basketball Yoga Blast now before this price goes up and the bonuses change.

Her husband can’t believe her basketball prowess:

“I have a demanding career life. I’m not complaining. I love it. Sadly, I’ve seen many up-and-comers burn out before they made it even halfway up the corporate ladder. Though I seem to thrive on the constant excitement, most people can’t take the pace. For those with families, I think it’s the long hours that create the most stress. I’m not going to let stress and long hours take its toll on me and my family. Therefore, every evening when I get home, I fire up your program. I enjoy 30 minutes of a fun workout that involves one of my favorite past times — basketball. My husband can’t believe I found a yoga-basketball workout! He’s even joining me in my Basketball Yoga Blast workouts, so we both have a new appreciation for both pursuits. Even better, doing these workouts together has energized us for … um… other pursuits. Thanks for creating a basketball fan’s fan-tastic workout that helps us perform better on all levels.” — H. Walters


Thanks for Reading!

Thank you so much for taking your valuable time to read this letter and I look forward to hearing from you soon,

Kevin Love, Andre Iguodala, and Breanna Stewart (not really! Remember, this was just a sample writing exercise!)


Yes! You read that correctly! I, Kevin, and my pals Andre and Stewie, are the owners of your soon-to-arrive Basketball Yoga Blast Kit!!! We didn’t want to tell you until now, because we believe that this system stands on its own merit. And we’d really love to hear your success story soon.

Remember, we’re offering you the complete Basketball Yoga Blast System, for only $197 plus the cost of shipping.

We’re also giving you your NBA basketball signed by the three of us for ultimate bragging rights, a free high quality mat that slicks sweat away for easy cleanup and mold-free storage, and the 50-Recipe PDF so you can eat the tasty yet healthy foods that we eat.

Remember, this is a very limited offer because for the first 100 people who order today, you’re also getting that complete Nike Wardrobe of 3 full outfits so that you can rock your workouts like a champ! That's $884 worth of products for just $197!

This system works for even the busiest people! And in fact, if you’re worried it won’t work for you…

Our 365-Day, 100% GUARANTEE should convince you to at least give it a try! If you don’t absolutely LOVE it, send it back. PLUS, you get to keep the basketball and Nike wardrobe. That’s how sure we are that you’ll love this.

Click here and claim your Basketball Yoga Blast System now. You won’t regret it.





Peter Egoscue, “Pain Free”


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